When any client says that they want a simple, modern, or luxurious logo what does that mean? To explain you that a Dubai-based logo designer Jefferson Pascual has come up with an infographic that uses an illustration of a bird to explain common terms used in logo design briefs.

The infographic features bird logos designed in different styles (eg. young, modern, feminine) with their visual opposites on the other side (mature, classic, masculine). According to Jefferson Pascual, it is not the perfect interpretation for everyone, but it’s a decent guide to understanding different terms and descriptors used in logo design briefs.

Infographic What Common Terms In A Logo Design Brief Mean How They Might Differ 1

source: design taxi